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KR’s Bel Group Division represents leading brands such as Regal Picon, La Vache Qui Rit, Babybel, Les Enfants, and Kiri from Bel Group.

French cheese maker Bel is the world leader in branded processed cheese packaged in pre-cut portions, and the number one cheese spread producer in France and the rest of Europe.
 
The Division is committed to excel as the leading distribution company for cheese products in Oman by achieving market leadership position in every brand / category through effective distribution network, sales excellence and marketing innovations.

A countrywide network of branches in Oman and extensive distribution channels that reach every nook and corner of the country, are unique strengths of the Division. KR Bel Division was recognized as ‘Best Distributor In Middle East & North Africa’ by Bel Group in 2006.
   
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